The Street at Westfield, Stratford
London Borough of Newham
The Westfield 'Streets' are the external public realm walkways connecting the malls of Westfield Shopping Centre, a large retail development adjacent to Queen Elizabeth Park, formally the venue for the London 2012 Olympic Games. Following the shopping centre opening in September 2011, the challenge was to enhance and transform the existing public realm to 'The Streets' and to prepare them for the 8.5 million visitors during the Olympic and Paralympic Games.
The key aim was to help strengthen the connections to the neighbouring areas between the Olympic site to the south-east and Stratford London and International Stations.
In order to achieve this, Townshend Landscape Architects proposed a series of improvements to the public spaces and connecting routes to the 'Streets' and to create intimate spaces to reducing the scale of the overall street. This included the incorporation of new lighting, external seating areas, an event structure, lawn and semi-mature trees to punctuate the linear spaces without losing key view to shop signs. A warmer palette of materials was introduced including timber and York Stone to encourage people to relax and enjoy the public spaces.
The design of the open spaces is part of a coherent vision for the development to encourage a range of different activities and anticipated uses. The proposals are further enhanced by a series of artworks and temporary installations in a rolling programme of events by Westfield.